Class Project Experience

During my Global Marketing Simulation experience, I faced the challenge of making strategic decisions in a competitive international market while balancing profitability, brand reputation, and market share. To navigate this, I analyzed market trends, consumer behavior, and competitor strategies to optimize pricing, advertising, and product development decisions within the simulation. This hands-on approach allowed me to apply data-driven decision-making and develop a deeper understanding of global marketing strategy and cross-cultural business dynamics. Ultimately, this experience strengthened my ability to adapt to shifting market conditions and execute effective international marketing campaigns.