Class Project Experience

Milwaukee Theater District Marketing Plan – Class Project Overview
For our digital marketing final project, our team—Aubryn Boyd, Ella Cridelich, Kerigan Segrin, and Gretchen Gilmore—created a strategic marketing plan to promote the Milwaukee Theater District. The goal was to increase awareness and visitation by targeting key audience segments: weekend travelers, senior culture enthusiasts, young social media influencers, and business/convention visitors.

Our multi-channel approach included:

Target Market Analysis – We identified key visitor demographics and developed detailed personas to guide campaign decisions.
Social Media Strategy – Campaigns were built for Instagram, TikTok, and Facebook, using reels, carousels, interactive stories, and branded hashtags like #MoreThanAShow.
Email Marketing – Themed email campaigns were designed to convert interest into action, with clear calls-to-action and audience-specific messaging.
Influencer Partnerships – We recommended influencers such as Eli Rallo and Foodgod to authentically reach and engage target audiences.
VR Activation – An immersive experience titled “See All That Milwaukee Has to Offer” was proposed, featuring behind-the-scenes theater content at regional festivals and markets.
Implementation and Budget Plan – A four-phase rollout was planned, from development to optimization, with detailed budgeting and performance metrics.